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Apple CEO John Ternus Calls Vision Pro 'the Early Days Of A Long Journey' In New French TV Interview

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CUPERTINO, Calif. — Apple Chief Executive Officer John Ternus offered his most detailed public defense yet of the company's Vision Pro headset, describing the mixed-reality device as being in the earliest stages of a much longer technological journey, comparable to the first years of personal computing, in a wide-ranging new television interview.

Speaking on the French program Clique TV, host Mouloud Achour asked Ternus directly to characterize the device's trajectory: "The Vision Pro: for you is it a test, a flop, or the first step to the future of what's going to be... a computer?" Ternus responded with an unambiguous vote of confidence in the product's long-term potential. "Vision Pro to me is an amazing device. It's an absolutely amazing device," Ternus said. "But I think of it as like the early days of computers. It is the early days of a long journey. That's how I feel about Vision Pro."

Ternus elaborated on that comparison by pointing to the unpredictable ways early personal computers found their footing with users. "What you see, if you think about the early days, people found different reasons where the computer allowed them, the Mac allowed them to do something never before possible," he said. "Like desktop publishing, and it became a big thing in that industry." Turning to Vision Pro's current, more limited adoption, Ternus argued a similar pattern........

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