Quick launch, quick shutdown. It’s been something of a theme in 2025 so far. Whether it is flash-in-the-pan AI startups or quick commerce first-movers like Zing, the 10-minute food delivery app that has now shut down its operations.

The Delhi NCR-based startup, which launched its services in late 2024 in Gurugram shut down its quick food delivery services.

Zing operated only one kitchen in Gurugram, and the startup had not expanded beyond that despite reports of a seed round by Inshorts cofounder Azhar Iqubal.

Recent reviews on the Google Play Store also indicate that new signups and logins have been put on hold. Further, the startup’s LinkedIn page shows that most of its employees have moved out with a threadbare workforce still linked to the company.

Cofounder Tarun Arora while speaking to Inc42 confirmed that they have shut down food delivery operations, instead are now pivoting to quick commerce delivery of perishable products..

How Zing Burst On To The Scene

Childhood friends Tarun Arora and Rachit Sahi founded Zing in October 2024 and brought on Inshorts cofounder Azhar Iqbal as an angel investor. The idea was sparked by their desire for quick, fresh meals. They saw an opportunity to create a “better Blinkit” for freshly cooked snacks, offering everyday favourites like paranthas, sandwiches, poha, and chai.

Speaking to Inc42, Arora said that the startup had overestimated demand for quick food delivery.

“Even if we were serving poha within 10 mins, customers wanted to order poha from their favourite restaurant instead,” Arora said, adding that the inventory cost rose, and there wasn’t enough demand for its services.

Besides this, given the capex-heavy nature of quick food delivery, Zing’s inability to raise a fresh round is also likely to have played a part in the lack of expansion.

For context, Swish, a quick food delivery startup which started its........

© Inc42