What P&G’s $3.8 Billion Thorne Acquisition Says About Building a Brand Worth Buying

The sale shows that acquirers want proof customers will keep coming back.

EXPERT OPINION BY TEMILOLA AGBEDE

A billion-dollar acquisition is the kind of headline that makes every founder in a hot category feel one step closer to their own exit.

When Procter & Gamble agreed earlier this month to buy supplement brand Thorne for $3.8 billion, that is almost certainly how a chunk of the wellness industry read it: more proof the category is hot and more reason to believe their turn is coming. But in actuality, the deal is evidence of how short........

© Inc.com