Brands That Embrace This Strategy Grow 1.8x Faster—But Most Still Ignore It

Most brands still market to the masses. The ones growing fastest are designing for the distinct communities within them.

EXPERT OPINION BY SONIA THOMPSON, INCLUSIVE MARKETING STRATEGIST AND CONSULTANT @SONIAETHOMPSON

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Brands spend enormous resources trying to drive growth. But many are overlooking—or deprioritizing—the strategy fueling the brands pulling ahead.

Most brands default to what I call a melting........

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