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A Two-Time Unicorn Founder Says AI’s Next Big Shift Is Commerce. Marketplaces Should Worry

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12.08.2026

A Two-Time Unicorn Founder Says AI’s Next Big Shift Is Commerce. Marketplaces Should Worry

Shopping agents could change how customers find products, giving small brands an opening and marketplaces competition.

BY SHIRA LAZAR, CO-FOUNDER AND HOST, WHAT'S TRENDING @SHIRALAZAR

Illustration: Getty Images

There are a lot of predictions being made about where AI is headed........

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