BookTok Is Fueling a Romance Bookstore Boom: More Than 230 New Stores Opened in 3 Years

A fast-growing trend among independent booksellers, these bookstores stock wide selection of romance novels.

BY SARAH BREGEL, FREELANCE WRITER

The Ripped Bodice in Culver City, CA. Photo: Getty Images

In Baltimore’s downtown Federal Hill neighborhood, a new independent bookstore stands out among the corner bars and coffee shops. Bmore Romantic is pink with dreamy lace drapes hanging in the windows. Flowers dangle from the ceiling, and romantic murals cover the walls. The space is very Instagrammable, but the main draw is........

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