Most Marketing Plans Die the Same Way. A 5-Day Workshop Revealed the Fix

The biggest mistake in marketing planning isn’t setting the wrong goals. It’s treating planning as a season instead of an ongoing process.

EXPERT OPINION BY PAM DIDNER, B2B MARKETING CONSULTANT AND AI STRATEGIST

Many marketers are working on the second half of their annual marketing plan in July and August. If you start a brand-new plan for the second half of the year, it means that your initial plan was not set up for the whole year. A solid........

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