Moleskine’s President Shares the Brand’s 1 Simple Rule for Staying Relevant

The U.S. president of the iconic notebook company explains how to make an indelible mark in a digital age.

BY MARK MILLER, CHIEF STRATEGY OFFICER, TEAM ONE/FOUNDER, THE LEGACY LAB @MARKMILLERLA

Moleskine display during Milan Design Week in Milan, Italy. Photo: Getty Images

There are a number of good things, it has been said, that come with age. Like wisdom. But growing older does not usually align with becoming cooler. Especially through the eyes of today’s youth who tend to be drawn by what’s next and not what’s past. For many marketers, the fear of becoming uncool jars them to want to change everything—to abandon a brand’s origins and rewrite its story. Moleskine is different.

For going on 30 years,........

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