Will Buxton on the Historic Nature (and Personal Relevance) of the IndyCar Freedom 250 GP

I spoke with FOX Sports IndyCar broadcaster Will Buxton about calling this weekend’s Freedom 250 GP of Washington, D.C. and about not trying to “force” viral moments.

EXPERT OPINION BY JEFF HADEN @JEFF_HADEN

Will Buxton. Photo courtesy FOX Sports

A content creator friend had a viral moment. Tens of millions of views across multiple platforms. Broader mainstream attention. In social media terms, a bona fide hit.

In response, he abandoned his long-term audience-building strategy and spent the next two years........

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