When a Creator Becomes a Business Owner, Everything Changes

Your content might be booming. Your legal protection? Not so much.

Illustration: Getty Images

The creator economy has produced a new class of entrepreneur — people who never intended to start a company. 

A beauty creator launches a digital guide, a career coach begins selling templates, and a podcaster signs a few sponsorship deals and hires a freelance editor. Before long, what started as a side........

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