Should You Hire a Writer or Use AI? Here’s Why Journalists Still Win

AI can generate words. A journalist creates stories worth reading.

EXPERT OPINION BY DIANA KELLY LEVEY

Illustration: Getty Images

Many marketing budget conversations today come down to one question — whether to invest in a writer or let AI handle the content. AI-generated copy is fast and inexpensive. Some argue it’s getting better at sounding “human.” That’s the problem.  

It may sound like a person,........

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