Driscoll’s New CEO Inherits a Pesticide Protest Fight Her Predecessor Couldn’t Win

Soren Bjorn is out after less than three years running the world’s largest berry company. His replacement inherits a leadership test that goes far beyond berries.

EXPERT OPINION BY DAN SCHAWBEL, MANAGING PARTNER OF WORKPLACE INTELLIGENCE

A worker packages strawberries at the Driscoll’s facility in Watsonville, California. Photo: Getty Images

Driscoll’s, the Watsonville, California based company that grows and markets more berries than any other in the world, announced last week that CEO Soren Bjorn is stepping down after less than three years in the role. His replacement, Brie Reiter Smith, is the great-granddaughter of one of the company’s co-founders and the daughter of a former CEO. She has worked in various roles at Driscoll’s for more than a decade and became vice chair of the company’s board in........

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