I Gave Up the CEO Title at My $1.85 Billion Company. It Was The Best Strategic Decision I’ve Ever Made

Why I decided to let go of the label most founders cling to.

EXPERT OPINION BY BEN GOODWIN, CO-FOUNDER AND CEO, OLIPOP

Olipop co-founder Ben Goodwin. Photo: Getty Images

There is a broadly held assumption in founder culture that the CEO title and the founding mission are essentially the same thing, and that to hold one is to protect the other. Any meaningful separation between founder and chief executive is at best a concession and at worst a........

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