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Winter hope for tourism

25 4
19.01.2026

After a bruising 2025, Jammu and Kashmir’s tourism sector is cautiously turning a corner. The scars of the Pahalgam terror attack last April, compounded by erratic weather and prolonged closures, had shaken confidence in one of the region’s most vital economic lifelines. Yet, as winter settles over the higher reaches and snow blankets Kashmir’s mountains, early signs of revival are becoming visible.

Chief Minister Omar Abdullah’s outreach to the travel fraternity in Mumbai last week was telling in both tone and intent. He did not pitch postcard images of Kashmir’s beauty. Instead, he spoke of trust, partnership and shared........

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