The real hurdle to enterprise AI isn’t fixing productivity KPIs. It’s ‘unlearning’ old habits, experts say

When Amazon recently dismantled an internal AI leaderboard, it exposed a broader issue in corporate America’s AI rollout. The leaderboard tracked so-called tokenmaxxing, a trendy corporate phenomenon where employees maximize their consumption of AI processing power to prove they are utilizing the technology. But employees were gaming the system to inflate their productivity scores.

It was a prime example of a deeper problem: Companies are treating AI as a game of administrative speed rather than business transformation.

Speaking this week at Fortune Brainstorm Tech in Aspen, Colorado, a panel of industry experts argued that the future of work cannot merely be about layering expensive tools onto outdated processes. Instead, they said, enterprises must fundamentally rewire how their employees operate.

“The level of investment in the technology versus the human is woefully lopsided,”........

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