The internet made witchcraft mainstream. Now occult shops are going local

Metaphysical shops are translating online curiosity about crystals, tarot, and witchcraft into local commerce, classes, and community.

[Images: Adobe Stock]

In the recent hit horror movie Obsession, the main character’s search for a birthday present takes him to an occult-focused shop, where he buys a novelty wish-granting talisman that turns out to be very real.

The scene was filmed at The Green Man, a real metaphysical shop in Burbank, California, that has reportedly seen a burst of traffic from fans of the film. But the shop’s appearance in Obsession also reflects a broader cultural shift. Like other Southern California businesses that have become filming locations, The........

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