09-18-2026FAST COMPANY INNOVATION FESTIVAL

Elizabeth Banks wants to make wine fun again. That could be serious business

The actress, who serves as chief creative officer at canned wine company Archer Roose, believes the wine industry needs to take itself less seriously to resonate with more consumers.

Elizabeth Banks at the Fast Company Innovation Festival on September 15, 2026 [Photo: Fast Company]

While tubing down a river in Utah, actress and filmmaker Elizabeth Banks cracked open a cold alcoholic beverage to sip on and had an epiphany. 

Banks wasn’t consuming beer or a ready-to-drink........

© Fast Company