In 2021, two people you’ve probably never heard of—FaZe Rug and Adin Ross—faced off in a one-on-one basketball game at a Los Angeles gym. Winner gets $25,000. Sam Gilbert led a two-person team that streamed it live on YouTube from a single iPhone. The players weren’t professional athletes, and it was, Gilbert says, “a very below average basketball game.” Still, nearly 80,000........

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