09-02-2026PACESETTERS 2026

How AWS has embraced AI agents—for itself and its clients

Ruba Borno, the head of AWS’s Global Specialists and Partners organization, helps AWS customers bring AI to their operations. And she runs her team the same way.

[Source images: Amazon, Adobe Stock]

Ruba Borno leads AWS’s Global Specialists and Partners organization, working with companies that use Amazon Web Services to turn AI advances into business impact.

To help make the case, she’s also turned her own AWS Marketplace engineering organization into a unit where humans define the requirements and artificial intelligence generates the code, backed by autonomous agents that triage incidents and deliver fixes without waiting for a prompt. As a result, the group increased its shipping throughput by 88%, improved time to........

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