03-16-2026SOLOPRENEURSHIP

Meet the man whose side hustle is testing side hustles

He’s tried everything from print-on-demand T-shirt schemes to peddling newsletters. Here’s what he’s learned.

[Photo: beast01/Adobe Stock]

Spend any time on social media, and it’s only a matter of time before one genre of content starts hitting your timeline: Someone telling you they make a fortune by doing something that sounds absurdly easy. (And that you can, too.) 

Maybe they (kind of) show you how to design and sell your own sweatshirts or notebooks, a venture that supposedly earns them five figures a month. Or maybe they tell........

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