It’s official, Matthew McConaughey is returning to the Super Bowl. We don’t know much else about the Uber Eats big game ad, but we do know McConaughey will be in it, based on two new teasers released today. 

Here, we see McConaughey, who previously starred in Super Bowl ads for Doritos (2021) and Salesforce (2022) recreating the iconic look of former Chicago Bears coach Mike Ditka, along with “Da Bears” line from the classic SNL sketch. 

Uber’s head of marketing for North America Georgie Jeffreys says the core objective for its big game work is to continue to drive relevance and brand affinity with Americans, particularly in the suburbs. When it comes to teasers, though, the goal is more about setting vibes and piquing curiosity.

“There’s no other time when people are ready and waiting to watch an ad,” says Jeffreys. ”There’s also no other time when people are anticipating what you’re going to do as a brand. You have this opportunity to capitalize on it in a way that you might not with other campaigns at other times of the year. If you can........

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