08-25-2026EXPERIENCE ECONOMY

Why Reese’s Book Club is betting big on ‘micro-communities’

As audiences seek smaller, interest-based communities, the actress’s book club is expanding into live experiences that blend fandom with entertainment.

On an August weeknight, a group of no more than 100 people—primarily women—occupied a small, AstroTurf-covered slice of Hudson Yards on Manhattan’s west side. Reclining on beach chairs and scrawling book recommendations on........

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