MorningStar Farms gets a retro rebrand in the era of the fake meat culture wars

The brand is pulling from its ’70s origins to sidestep the ideological debate over plant-based meat.

[Image: MorningStar Farms]

The plant-based meat category has spent the last several years fighting an uphill battle in a cultural climate that’s turned food into a political statement. MorningStar Farms, one of the oldest players in the game, just rebranded to remind people that meat alternatives are nothing new—and they’re not going anywhere.

MorningStar has been making plant-based meat long before “plant-based” was its own category in the frozen section. The brand was founded in 1974 and acquired by Kellogg (now Kellanova) in 1999. Over........

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