Energy drink company Celsius Holdings announced today that its subsidiary brand, Alani Nu, has notched more than $1 billion in sales over the past 52 weeks—representing a head-turning 72.4% year-over-year sales increase. The company’s impressive success demonstrates that the functional beverage craze may not be merely a passing fad for consumers.

Celsius Holdings, which also owns the popular energy drink Celsius, officially acquired Alani Nu last month for $1.8 billion. The brand was originally founded by entrepreneur Katy Schneider and husband Haydn Schneider in 2018, and has since found a growing audience of Gen Z and millennial consumers looking for a low-calorie, zero-sugar energy drink option.

According to a press release, Alani Nu’s $1 billion milestone “has been fueled by accelerated brand........

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