70% of Americans plan to shop Black Friday or Cyber Monday this year. Here’s what’s driving the surge

Bargain hunting takes center stage, with millions eager to capitalize on the biggest discount events of the holiday season.

[Source photo: Adobe Stock]

With financial stress mounting for many Americans, scoring deals may be all the more important during the holiday shopping rush.

Over the four-day stretch between Black Friday and Cyber Monday, Americans are projected to spend more than $85 billion, up nearly 9% from 2025, according to a report released Wednesday by Bain & Company. And more than 90% of consumers........

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