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In the age of AI agents, your customer may still buy from you, but they may no longer visit you

34 0
07.04.2026

In the age of AI agents, your customer may still buy from you, but they may no longer visit you

Why your brand is becoming an API.

[Images: Alrika/Adobe Stock; MarkRademaker/Adobe Stock]

For years, companies have assumed that their digital relationship with customers would happen in a place they controlled: their website, their app, their checkout flow, their interface, their carefully optimized funnel. That assumption shaped an enormous amount of corporate behavior. Brands invested fortunes........

© Fast Company