Whole Foods used to be ‘Whole Paycheck.’ Now it’s the hottest home for affordable beauty

The makeover you never saw coming: Why the once-neglected beauty department is now vital in the Amazon-owned grocer’s competition with Walmart and Target.

[Souce photos: BalkansCat/Getty Images, Ozols/Adobe Stock, BTG/Adobe Stock]

The beauty section at my local Whole Foods just got a glow-up. Steps from the entrance, just past the fruits and vegetables, the beauty aisle........

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