Madewell’s NYPL collection is a love letter to library nerds

The brand’s partnership with the New York Public Library highlight’s fashion’s current obsession with book culture.

Danielle Prescod [Photo: Madewell]

Earlier this week, Madewell dropped an Instagram post featuring a woman drinking a glass of wine and wearing a baby tee emblazoned with the words “Book Girl.”

As a book nerd, I was immediately intrigued. It turned out to be a collaboration with the New York Public Library. I hopped on the website 20 minutes after the drop went live and that shirt was already sold out. (Madewell did a limited restock the day after launch and plans a larger restock for preorder.) The tote bag and pin pack also sold out on launch day.

Books are having a moment in fashion. Earlier this........

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