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After the Shein shock, Everlane’s founder launches his next act

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26.05.2026

After the Shein shock, Everlane’s founder launches his next act

Michael Preysman is building a new brand—this time without venture capital or private equity.

Michael Preysman [Photo: Christopher Polk/Getty Images for The Business of Fashion]

Last weekend, when Puck announced that the sustainable fashion startup Everlane had been acquired by the Chinese ultra fast fashion retailer Shein, it sent shockwaves throughout the fashion world. Michael........

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