How Meta designed its new eyewear to appeal to smart glasses skeptics

In the race to own your face real estate, Meta is doubling down on fashion with a new line of glasses.

Meta is now a fashion brand. Today, the tech company launched a new collection of smart glasses designed for the first time in-house and manufactured by its longtime partner EssilorLuxottica.“This is the first step of Meta taking a really hard pass at becoming relevant in the fashion glasses world,” Peter Bristol, the VP of Industrial Design at Meta, said during a press briefing yesterday. “I hope to earn that right with the products that we ship.”

The silhouettes are archetypal—a squarish rectangle (the Meta Adventurer), a chunkier squarish rectangle (the Meta Fury), and a slim oval (the Meta Starfire Kylie Edition, a........

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