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It’s not ‘AI,’ and it’s not ‘superintelligence.’ So, what is it?

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10.10.2026

It’s not ‘AI,’ and it’s not ‘superintelligence.’ So, what is it?

President Trump’s obsession with rebranding artificial intelligence is drudging up a decades-long debate about how to best describe the technology.

[Source Photo: Kevin Dietsch/Getty Images]

BY Chris Stokel-Walker

When President Donald Trump addressed the United Nations in late September, he said the word “artificial” in “artificial intelligence” made the technology sound fake. Instead, he said, his government would start calling it “superintelligence,” or “SI.”

Not long after those remarks, the president made it official. He signed an executive order that instructed federal agencies to use his chosen phrase instead of AI in official communications. What Trump........

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