What is ‘cookie stuffing’? Why Bill Gates’s daughter is under fire over the online tactic

The little-known affiliate marketing practice can give companies credit for sales they didn’t generate, potentially taking commissions from others.

Phoebe Gates [Photo: Lexie Moreland/WWD via Getty Images]

BY Anna-Louise Jackson

“Cookie stuffing” unfortunately has nothing to do with sugary treats and Thanksgiving dishes. Instead, it’s led to Phoebe Gates—the daughter of Bill Gates and Melinda Gates—getting into some trouble. Specifically, the cofounder of Phia, an AI shopping startup, is catching heat for the company allegedly engaging in just that,........

© Fast Company