AG1 joins the gummy craze: Why the powder pioneer is suddenly betting on chewable wellness

The all-in-one nutrition pioneer is adding a gummy to its expanding product lineup. But can it bring the fun? 

[Photos: courtesy AG1]

Who doesn’t love a gummy? Gummies packed with vitamins and minerals have taken over health and wellness aisles, giving consumers a wholesome way to embrace “little treat” culture. These days, you can have your nutrition and your sugar fix, too. Now, the supplement pioneer AG1 is introducing a gummy of its own to this increasingly crowded market.

AG1 Essentials Gummies launches today, packing 50 vitamins and minerals........

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