Patagonia just made a brilliant change to its website—and it could change the way we shop

Most brands keep resale separate from new sales. Patagonia is putting them side by side.

[Photo: © Tim Davis/Courtesy Patagonia]

On Patagonia’s website, starting today, you can shop for new and used clothing at the same time.

The company first launched its resale platform, Worn Wear, nine years ago, making it a pioneer in the........

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