A few years ago, I found myself sitting alone in my small office, staring at a pile of unpaid bills, drowning in $80,000 of debt. My wedding filming business — something I had poured my heart into — was crumbling. I felt lost, desperate, and on the edge of giving up. Every day was a struggle to keep the lights on, both literally and metaphorically. It was during one of those dark, restless nights, flipping through business books in search of hope, that I stumbled upon Focus by Al Ries.

That book didn't just inspire me, it shook me to my core. It taught me that success doesn't come from trying to be everything to everyone — it comes from narrowing your focus, finding your niche, and going all in. Fast forward to today, I run a thriving seven-figure business serving over 85 franchise brands. This isn't just a rags-to-riches story — it's proof that when you focus, you don't just survive, you thrive.

If you're afraid to narrow your focus, here are some lessons and tips that might just change your business trajectory.

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