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Trevor RappleyeEntrepreneur |
I spent years helping people show the heart behind their business — but I wasn't showing mine, and the day I finally did changed how I lead.
From emotional franchisee stories to leadership testimonials, real video still works — but only if people believe it's real.
Emerging franchisors are often told to prioritize sales decks, FDDs and digital ads. But if you're not capturing this story on video, you're skipping...
I got scammed into working at a company that scammed brides. Here is what I learned.
Leads disappear for a reason. If you're not telling the right stories, you're making franchise sales harder than they need to be.
The Service Franchise Summit was created to bring franchise leaders together through shared experiences — not boring ballrooms and forced networking.
A few years ago, I found myself sitting alone in my small office, staring at a pile of unpaid bills, drowning in $80,000 of debt. My wedding...
The road to franchise success is rarely easy. Each of these founders faced personal struggles, roadblocks, and moments of doubt. But they kept...
Usually, franchises think of video as just a tool for ads or social media clips. But video can go much deeper — it can drive franchise development,...
As the CEO of FranchiseFilming.com and a NCAA Division 1 Soccer referee, I've come to realize how much both roles have shaped me into who I am...
Franchise marketing is more than just showcasing a business model — it's about capturing real, human stories that inspire others to join your...
In today's fast-paced digital landscape, the allure of quick solutions like AI-generated faces and stock footage is stronger than ever. With just a...
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