Key Takeaways

There’s a reason you’re reading this post right now. Maybe you follow me on social media because you’re familiar with my business. Maybe you were scrolling through your newsfeed and the headline caught your eye. Or maybe you’re a founder researching ways to write content that sticks, and this was one of the top results in the queue.

I may be a tech guy at heart, but writing articles like these is a part of my job that I take very seriously. My journey as a bootstrapped founder has been pretty unique, and I love to share my insights and lessons learned with others who may be traveling along a similar path.

But there’s another dimension, too. I want to be embedded in the communities that I think Jotform should reach. If you know me, and my product feels familiar, you’re more likely to think of us the next time you need an online form builder.

To pose a slightly modified version of the classic question: If you build a world-class product that no one knows about, does it even exist? The answer is simple — no.

Producing high-quality content is a great way for users to get to know you and what makes your business unique. Millennial and Gen Z consumers in particular........

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