I've always been a tinkerer. If I weren't, there's almost no chance I'd be an entrepreneur.

When I released my first product in college, my goal wasn't to make money — it was to build something for the sake of it. I saw a problem and decided to see if I could create a solution.

Turns out, I could. Not everything I've built has worked out the way I wanted it to, but that's okay. The tinkerer mindset doesn't require a 100 percent success rate. You might think that my love of experimenting would have been tempered once my business grew. But actually, I've only become more firm in my conviction that great things come from those who tinker.

Even better? Recent leaps in AI capabilities have only made tinkering easier. Here's why.

Related: How to Prepare Your Small Business for the Next Wave of AI Innovation

If there's one trait every founder needs, it's a willingness to experiment. Great products aren't born fully formed — they're shaped by trial, error, feedback and iteration.

When I launched Jotform, I wasn't trying to build a company. I was trying to solve a problem. That curiosity led to our first tagline, "The Easiest Form Builder." I obsessed over usability and kept tweaking the product until it felt effortless to use. That mindset — build, test, improve — has guided every version since.

I often tell the founders I........

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