Return with me now to the thrilling days of yesteryear. In 2020, Jeff Bezos announced that Amazon had paid a few hundred million dollars for the naming rights to the new hockey rink in Seattle. But instead of calling it Amazon Arena, he instead decided to commemorate his recent signature on a pledge to go carbon neutral. The name Climate Pledge Arena, if not as mellifluous as Wrigley Field or Candlestick Park, was intended, he said in an Instagram post, to be

a regular reminder of the urgent need for climate action.

Oh, and it would also be

the first net zero carbon certified arena in the world, generate zero waste from operations and events, and use reclaimed rainwater in the ice system to create the greenest ice in the NHL.

Look, even then this seemed mostly PR. Amazon first committed to the Climate Pledge itself—net zero by 2040—the day before a giant 2019 walkout organized by Amazon Employees for Climate Justice. The arena seemed kind of gimmicky from the start. As Ken Belson reported at the time:

Watermelons are served as vegan sashimi, and their rinds are pickled and used in salads. Carrot tops are turned into gremolata, a condiment.

Still, credit Bezos with recognizing the spirit of the moment. Greta Thunberg and her numerous compatriots had scared the oligarchs and financiers of the world into at least rhetorical action. (He could have named it Greta Garden). As he said at the time:

Climate change is the biggest threat to our planet. I want to work alongside others both to amplify known ways and to explore new ways of fighting the devastating impact of climate change on this planet we all share.

But that fright has faded over time, even as the effects of the climate crisis have become ever more legible. And in the eternal battle between fear and greed, the latter has taken on more prominence in the last couple of years. In fact, it would make sense to rename the hockey rink, perhaps AI Avarice Arena.

That’s because Amazon—and, as we shall see, the rest of the once aspirationally green tech industry—are adding 19th-century smoking chimneys to their facilities in order to churn out more Compute, the 21st century equivalent of wool or steel. It’s hard to keep track of the ever-mutating list of grand new plans, often named things like “Prometheus” (or, in the weird case of one Ohio behemoth, “Socrates the Younger”), though here’s a brand new attempt to do so from the folks at Climate Power.

On at least one list of the most polluting proposed data centers, Amazon’s planned facility in Pecos, Texas comes in at the top; indeed, by some calculations it would be the single largest source of climate pollution in the US, with 35 giant natural gas turbines burning through vast quantities of fracked gas. On that same list, if you look carefully, Amazon’s planned “energy campus” in Pennsylvania would come in fourth on the list. Anyway, far from heading for net zero, Amazon’s greenhouse gas emissions were up 16% last year.

Amazon’s chief sustainability officer, Kara Hurst, was designated to go to New York and take the company’s lumps during Climate Week; she told a gathering organized by the news site Semafor that the company needed to “do better.” Not on lessening its environmental impact, but on “communicating its environmental impact.”

There is a lot of debate, backlash against data centers in this country right now, and one of the things that we’re doing is taking a look at what have we done well and where have we fallen down and what do we need to do better. And so, we’re revising a number of our practices. We’re calling for a lot more transparency and accountability because that’s what people in these communities deserve. We’re saying, "Hold us accountable for our practices."

I read this to mean: "It’s getting harder to build data centers, so we’re going to try and up the ante for local communities with more payouts." (Word came today of one Pennsylvania data center that will offer $10,000 to every family in town if they’ll just change the zoning code and let them build).

But of course even if they figure out how to buy off the communities where they want to build their factories, it won’t affect by an iota the quantity of greenhouse gases they plan on pouring into the air—or the fact that this vitiates all their proud climate pledges.

Amazon is not alone, of course. Meta, for instance, had joined RE100, a renewable energy campaign all the way back in 2016, when it was still known as Facebook. It left this summer because… it wanted to use gas, not renewables, to power its data centers. As ESG News reported:

"After several in-depth conversations between Meta and Climate Group, Meta has withdrawn from the RE100 initiative, as it is no longer able to meet the technical criteria due to investments made in new gas power,” a Climate Group spokesperson told the website.

The withdrawal comes as Meta expands its global data center footprint. The company has entered arrangements that support new natural gas generation to supply growing electricity demand.In Louisiana, utilities are expected to bring 10 new gas plants online to support Meta’s Hyperion data center.

Google reported an 18% increase in emissions in 2025. If you want to talk about an example of fairly comprehensive corporate failure, consider this. As Heather Clancy reports:

Google’s cumulative emissions have risen more than 80% since 2019, the baseline year for the company’s “intentionally aspirational” pledge to cut its operational emissions and certain supply chain emissions in half by 2030.

Planning to cut your emissions in half and instead raising them by eighty% led the company’s chief sustainability officer to change the title of her office to tell investors that they were “navigat[ing]the tension between hyper-growth and environmental stewardship.” In this case, “navigating” seems to involve accelerating full speed ahead into the iceberg that you identified a decade ago.

And of course there’s Elon Musk, whose Colossus data centers in the Tennessee-Mississippi corridor set the early standard........

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