This guy won’t fade away.

This political failure won’t exit the stage gracefully.

He is there to torment us, an eternal punishment, a vivid reflection of what sells these days, an in-your-face reminder style beats substance 19 times out of 20.

Of course we’re talking about Justin Trudeau, the former prime minister, the shameless self-promoter, the guy who sold sunny ways to gullible Canadians until reality smacked the country upside the head.

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Anyone who can count clicks knows that is simply not true.

While newshounds were doing their dreary news gathering the Internet was losing it.

The search engines were blowing up over Trudeau and his gal pal Katy Perry and I mean BLOWING UP!!!

Nothing, and I mean nothing else, mattered.

Catch the wave, baby.

Trudeau is living in a sunny ways world even if we aren’t.

Hey, you gotta check out TMZ, so I’ve been told.

Trudeau was having a blast. I mean he and Katy were at the Coachella arts and music fest and Justin Bieber was there.

Having talked to Trudeau one-on-one a couple of times, people sometimes ask me what he’s like.

Well, it’s not like I know the guy well enough to hang out with him at Coachella but I always thought of him as a player.

You know, like the dude at the nightclub playing his role and getting all the attention.

Attention. That’s what Trudeau is still getting. Attention. Big time.

We can read how Trudeau’s son Xav says the coolest dad in the world is living his teenage dream.

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Perry kisses Trudeau. Perry posts a sweet picture of Trudeau.

They’re eating ramen and drinking out of plastic cups. Wow!

Trudeau the self-styled environmentalist who had his own green guru Steven Guilbeault and here he is drinking out of a throwaway plastic cup.

You don’t get it. You don’t have to practise what you preach when you’re one of the cool kids.

You get other chumps to do it.

Yep, there are thousands, tens of thousands, hundreds of thousands, millions going wild all over the world!

The comments roll in.

You don’t get these kinds of comments talking about what some politician cooked up or what some individual suffered because of someone else’s stupidity.

“I’m so happy he’s living his best life, thank you for your service and legalizing weed,” says one adoring entry.

Trudeau is wearing a backwards Montreal Alouettes ballcap.

It is considered a fashion moment.

The football team just had to tell the world they loved the hat choice.

What! You don’t want to hear about Trudeau. There are important things on our plate, you say.

There are real-world issues, you say.

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That’s not what the pop charts tell us. That’s not what the numbers say readers want.

On TikTok. More Trudeau.

“It’s giving me college freshman vibes but I’m here for it.”

“They look like giddy teenagers.”

Trudeau is reportedly dressed Fred Durst-style.

What politician can possibly compete with Trudeau?

Alberta Premier Danielle Smith recently travelled to Houston to talk about Alberta energy with suits at a gabfest some call the Coachella of Oil.

It is not the same thing.

The dreary goings-on at city hall.

The reporting on politicians making laws and rules.

Documenting all the ways, the painful ways those in power have screwed you over or are trying to screw you over.

How does that compete with the Trudeau reality show?

I’ll admit it. I was wrong. I was busy talking to folks fighting over the fate of a province.

The crowds didn’t care.

They wanted the answer to only one question.

What’s happening in the exciting life of Justin Trudeau?

A Postmedia reader sent in a letter to the editor.

They didn’t want to hear about Trudeau.

The response from the paper was right on the money.

“As long as people care what our former prime minister does, we will cover it.”

The great poet T.S. Eliot, who was never a cool dude living his teenage dream, wrote these words.

“This is the way the world ends, not with a bang but a whimper.”

It will end with a bang.

© Calgary Herald