Women’s college basketball is breaking through in ways that are impossible to ignore this March Madness. TV slots are more prominent than ever for the National Collegiate Athletic Association tournament, the stars are delivering on the national stage and Geno Auriemma just led the undefeated University of Connecticut to its 25th Final Four.

But even as the sport reaches new heights of visibility, the attention isn’t translating into equity for women’s athletics.

© Bloomberg