Corporate volunteering initiatives are playing a larger role as employers continue looking for ways to strengthen employee engagement, workplace culture and social purpose efforts, says Patrick Barron, vice-president of corporate citizenship and sustainability at Telus Communications Inc.

The company’s long-running volunteer initiative, which marks its 21st year in 2026, encourages employees, along with friends and family members, to volunteer in their local communities through a mix of in-person and virtual opportunities.

Read: Survey finds Canadian employees who volunteer have better mental health

Barron explains the initiative is closely tied to the company’s broader employee experience and culture strategy. “People want to work for and with a company that shares their values. We know team members want opportunities to contribute in ways that are........

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