Purpose, collaboration key to supporting women’s financial wellness: expert
Women feel more empowered to prioritize their financial wellness in workplaces that provide a sense of purpose, inclusion and a safe space to ask questions, says Dilys D’Cruz, senior vice-president of retail and wealth at Meridian Credit Union.
A September 2025 report by Meridian found 67 per cent of Canadian women felt stressed and uncertain when it comes to money and finances, and 66 per cent were focused on day-to-day bills and getting through life when it comes to managing their finances.
“Purpose and collaboration are so important for women in their careers and their financial lives,” says D’Cruz. “Purpose helps women move from reacting to planning, and collaboration ensures they don’t have to navigate those decisions alone. Women’s journeys are often nonlinear — they have a lot of responsibilities, whether it’s caregiving or elder care, so I think it’s [crucial] to have that collaboration and support in........
