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Seongeun LeeThe Diplomat |
Why did the Coupang case escalate from a domestic regulatory matter into an international trade issue?
It’s not just about soft power – South Korea’s cultural exports are now emerging as a pillar of the national economy.
The rise of Hallyu has been less a sudden burst than a steady, sustained movement.
Many of South Korea’s most successful global hits were released through Netflix, but its growing monopoly is stoking concern.
South Korea’s cosmetics sector is a case study in navigating the market upheaval caused by China-U.S. competition.
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