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Sally Branson

Sally Branson

Brisbane Times

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Deloitte's eventual apology: With damage control, timing is everything

yesterday 10

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Sally Branson

Profits today, penalties tomorrow: The real cost of distrust

07.10.2025 10

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Sally Branson

Deloitte's $440,000 AI scandal hits Australia's three biggest nerve points

07.10.2025 10

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Sally Branson

Modern crisis activation in the beauty industry

01.10.2025 8

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Sally Branson

Optus’ crisis playbook is now so predictable it rings hollow

In an era in which first impressions become permanent for many, there is no room for the kind of failures we’ve witnessed from Optus.

21.09.2025 3

WA Today

Sally Branson

Optus’ crisis playbook is now so predictable it rings hollow

In an era in which first impressions become permanent for many, there is no room for the kind of failures we’ve witnessed from Optus.

21.09.2025 3

The Sydney Morning Herald

Sally Branson

Optus’ crisis playbook is now so predictable it rings hollow

In an era in which first impressions become permanent for many, there is no room for the kind of failures we’ve witnessed from Optus.

21.09.2025 3

The Age

Sally Branson

Optus’ crisis playbook is now so predictable it rings hollow

In an era in which first impressions become permanent for many, there is no room for the kind of failures we’ve witnessed from Optus.

21.09.2025 6

Brisbane Times

Sally Branson

Dynamic Duos: Brothers in life and in business

05.09.2025 4

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Sally Branson

Qantas misses runway with Rebecca Vallance comms

Yesterday’s announcement of Qantas appointing prominent female fashion designer Rebecca Vallance to create new uniforms should, in theory, be cause...

05.09.2025 5

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Sally Branson

Brooki Bakehouse vs Recipe Tin Eats: Slow burn issue to crisis overnight

On Tuesday, Nagi Maehashi of Recipe Tin Eats accused Brooke Bellamy of Brooki Bakehouse of plagiarising recipes in her book, Bake With Brooki,...

01.05.2025 8

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Sally Branson