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Rita McGrath

Rita McGrath

Fast Company

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What John Galliano going to Zara tells us about fashion—and everything else

It looks like fashion news. It’s actually a signal about the future of value creation itself.

03.04.2026 6

Fast Company

Rita Mcgrath

Why we need to rethink scale

In an increasingly digitized world, it may not be as important as it used to be.

27.03.2026 5

Fast Company

Rita Mcgrath

Is the AI era the beginning of the end of VC as we know it?

The minimum viable team for building a significant technology business has dropped to one.

17.03.2026 8

Fast Company

Rita Mcgrath

The $150 oil shock might be exactly what our future needs

A crisis in the Strait of Hormuz is terrifying. But what if expensive oil isn’t a bug in the transition to a green, knowledge-based economy, but a...

10.03.2026 7

Fast Company

Rita Mcgrath

Our attitude toward kids and social media has shifted dramatically. Here’s what that can teach us about change

For those who study how change happens, this is a master class.

26.02.2026 10

Fast Company

Rita Mcgrath

Beware the business school case study: the cautionary tale of Southwest Airlines

Case studies capture what worked at a particular moment. That doesn’t mean it will work again

20.02.2026 10

Fast Company

Rita McGrath

Is your hit product a ‘gateway product’?

28.01.2026 6

Fast Company

Rita McGrath

Why dynamic pricing is becoming the rule, not the exception

04.12.2025 20

Fast Company

Rita McGrath

How ‘good enough’ products are disrupting premium pricing

20.11.2025 20

Fast Company

Rita McGrath

What the Tilly Norwood moment should teach us

22.10.2025 10

Fast Company

Rita McGrath