menu_open Columnists
Rita McGrath

Rita McGrath

Fast Company

We use cookies to provide some features and experiences in QOSHE

More information  .  Close

Is the AI era the beginning of the end of VC as we know it?

The minimum viable team for building a significant technology business has dropped to one.

previous day 2

Fast Company

Rita Mcgrath

The $150 oil shock might be exactly what our future needs

A crisis in the Strait of Hormuz is terrifying. But what if expensive oil isn’t a bug in the transition to a green, knowledge-based economy, but a...

10.03.2026 2

Fast Company

Rita Mcgrath

Our attitude toward kids and social media has shifted dramatically. Here’s what that can teach us about change

For those who study how change happens, this is a master class.

26.02.2026 10

Fast Company

Rita Mcgrath

Beware the business school case study: the cautionary tale of Southwest Airlines

Case studies capture what worked at a particular moment. That doesn’t mean it will work again

20.02.2026 6

Fast Company

Rita McGrath

Is your hit product a ‘gateway product’?

28.01.2026 3

Fast Company

Rita McGrath

Why dynamic pricing is becoming the rule, not the exception

04.12.2025 10

Fast Company

Rita McGrath

How ‘good enough’ products are disrupting premium pricing

20.11.2025 10

Fast Company

Rita McGrath

What the Tilly Norwood moment should teach us

22.10.2025 3

Fast Company

Rita McGrath