When your company needs a new leader, ‘Insider or Outsider?’ is the wrong question

The variable that matters more is where the company should be centered, and who can organize it around that logic.

[Photo: Hunters Race/Unsplash]

In the fall of 2024, two iconic American brands hit the wall in roughly the same quarter, and their boards reached in opposite directions. Nike turned inward, bringing back Elliott Hill, who had spent more than three decades inside the company before retiring. Starbucks went the other way and poached Brian Niccol from Chipotle, picking a leader who had never sold a single........

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