menu_open Columnists
Meghan Tisinger

Meghan Tisinger

Sports Business Journal

We use cookies to provide some features and experiences in QOSHE

More information  .  Close

Is CrossFit a dying brand? How it can rebuild its reputation and what other brands can learn

The CrossFit Open, the brand’s flagship event that embodies its competitive spirit and global community, has long been a cornerstone of the fitness...

26.03.2025 2

Sports Business Journal

Meghan Tisinger

Effective brand communication is ensuring the future of hybrid fitness races

From Jazzercise to CrossFit to Hot Yoga, the fitness industry is famous for launching new trends that become the latest “must try” exercise...

20.02.2025 8

Sports Business Journal

Meghan Tisinger