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Meghan Tisinger

Meghan Tisinger

Sports Business Journal

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Why sports can’t tune out ESG, no matter how loud the critics get

Few topics in corporate America are as politically charged as ESG (environmental, social, governance). Once a relatively unknown framework used by...

24.03.2026 10

Sports Business Journal

Meghan Tisinger

Is CrossFit a dying brand? How it can rebuild its reputation and what other brands can learn

The CrossFit Open, the brand’s flagship event that embodies its competitive spirit and global community, has long been a cornerstone of the fitness...

26.03.2025 10

Sports Business Journal

Meghan Tisinger

Effective brand communication is ensuring the future of hybrid fitness races

From Jazzercise to CrossFit to Hot Yoga, the fitness industry is famous for launching new trends that become the latest “must try” exercise...

20.02.2025 10

Sports Business Journal

Meghan Tisinger