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Matthew PittmanThe Conversation |
A University of Tennessee study found that 30 seconds of Instagram scrolling is enough to make shoppers trust bold, unproven brand claims.
When you’re tired and distracted, an online ad’s claims can be more effective in pitching a product when they’re assertive and explicit.
It’s not unusual in the social media era for young people to become famous. But fame is complicated – especially when you’re still growing and...
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