menu_open Columnists
Krysia Johnstone

Krysia Johnstone

Sports Business Journal

We use cookies to provide some features and experiences in QOSHE

More information  .  Close

Getting the shot: A brand playbook for working with real athletes in advertising

Athletes train for pressure, but not the kind that comes from a boom mic and a script. Yet more and more, they’re expected to deliver brand stories...

18.06.2025 4

Sports Business Journal

Krysia Johnstone